The Weinbach Group

Our client, HealthLink Dimensions, pride themselves on their expertise in empowering hospitals, pharmaceutical companies, health plans, and marketing agencies with the most accurate data to reach the healthcare industry. They tasked The Weinbach Group with creating a marketing campaign to inform hospitals, pharmaceutical companies, and other healthcare providers that their prescriber data is likely outdated, inviting them to compare it to the up-to-date information compiled and curated by HealthLink Dimensions with a “free accuracy check”. For the digital campaign we utilized multiple methods and platforms, including digital video and display campaigns on Google, Facebook, and LinkedIn. The striking visual imagery of a dancer in outdated 1970s disco attire simply and effectively illustrated the concept of “datedness” to our professional audience and connected well with them, yielding a myriad of leads for the client.

As the agency for Miami-Dade County's Department of Cultural Affairs, The Weinbach Group handled the account for The Dennis C. Moss Cultural Arts Center (bka The Moss Center), a performing arts venue in the Cutler Bay area of Miami-Dade County. The Moss Center presents national and international artists in music, dance, and theater to the community of South Miami-Dade. The Center also engages in extensive outreach and education initiatives, and is considered an integral part of the economic, social, and cultural development of the area, offering quality artistic programming and community accessibility. In late 2022 and early 2023, The Weinbach Group was tasked with developing an out-of-home campaign to notify the public that the venue formerly known as the South Miami-Dade Cultural Arts Center had been renamed after former Miami-Dade County Commissioner Dennis C. Moss. To highlight the performing arts and increase awareness of the venue’s new name, The Weinbach Group designed a series of billboards that visually represent the most striking and appealing imagery from The Moss Center’s top dance performances, as well as promote individual upcoming shows with the broadest audience appeal – all using the updated “Moss Center” name and logo to accentuate and affirm the rebranding.

As the agency for Miami-Dade County's Department of Cultural Affairs, The Weinbach Group handled the account for The African Heritage Cultural Arts Center, a vital pillar of the community in South Florida that enriches the culture and strengthens communal bonds through public events and exhibits. The African Heritage Cultural Arts Center produced the 8th Annual Sankofa Jazz Festival in the heart of Liberty City with the promotional assistance and guidance of The Weinbach Group. This community festival featured Grammy Award-winning a capella artists Take 6 and was held at the Cultural Arts Center. In addition to Take 6, the 8th Annual Sankofa Jazz Festival also featured violinist Kizie. As in past years, Sankofa Festival attendees were able to see and experience art at its finest in AHCAC’s gallery. 2023's feature was Macedonian artist and filmmaker Kiro Urdin’s exhibit, Ancestors. Urdin is an award-winning multi-media artist. Part of the Miami-Dade County Department of Cultural Affairs, the African Heritage Cultural Arts Center was founded in 1975 to serve as the nesting ground for emerging talent in the performing and visual arts in the heart of Liberty City. By providing quality instruction, inspiration, and encouragement to young people within the community, the Center has fulfilled its mission for more than 40 years, and everyday creates a means for youth to discover their artistic talents. The Center receives funding through the Miami-Dade County Mayor and Board of County Commissioners, and the State of Florida through the Florida Department of State, Florida Division of Arts and Culture. Follow on social media @ahcacmiami and #AHCACMiami. The Weinbach Group is a full service marketing agency established as a public relations firm in 1987. Since then it has grown to handle advertising, PR, marketing, digital strategy, and more.