Surekha Technologies

CX Transformation with Odoo | Germany Our client, a pioneering German bicycle manufacturer, has gained a reputation for its innovative and design-centric approach to bicycle production. Founded in 2012 by two engineering enthusiasts in Chemnitz, Germany, the company has made a mark in the industry for crafting bicycles known for their durability, comfort, and style. Business Challenges Lack of product configurator: One of the primary challenges faced by the business was the absence of a product configurator on their Ecommerce website. This absence hindered customers' ability to personalize their products, resulting in a less engaging and interactive shopping experience. The client explicitly requested the integration of a configurator on their Ecommerce platform, capable of offering product variants, automatically inhibiting incompatible choices, enabling custom and multiple selections, and continuity through configuration sessions. Complex product catalogue: The products featured in our client's Ecommerce catalogue were notably diverse and intricate. Effectively managing and showcasing this complexity proved to be a significant challenge for the company. Services Provided Odoo Consulting Odoo ERP Development Odoo Website Design & Development Ecommerce-ERP Integration CX Transformation Our Solutions We implemented the Odoo Configurator module to enable dynamic product personalization and customization on the Ecommerce website. We later customized Odoo's Product Catalogue to simplify the display and management of diverse and intricate product offerings. To create a simplified product catalog, we customized Odoo Ecommerce with flexible product attributes, variants, and rich media capabilities to effectively showcase diverse and complex product offerings.