SNV Research

Bringing a software product to the market is not an easy task, and there are many challenges that must be overcome before deciding to go or no-go. One of the significant challenges faced by software developers is ensuring that their product idea is feasible and marketable. In the case of Pharma QMS products, this challenge is even more critical because of the strict regulatory requirements and intense competition in the market. Our client was running the tech services company and wanted to diversify into the product segment. But before they do that, they wanted to be sure whether they are investing their money at the right place or not. They not only wanted to limit their product idea to pharmaceutical industry, but also wanted to scale it later to other industries as well. Some of the complexities for the research intelligence were around: * Idenifying various country-specific regulatory demands * Market demand & customer persona identification * Profitability avenues identification * Competition intelligence