Saudi-based Unifonic is a customer engagement platform that enables organisations to delight customers with remarkable omnichannel experiences. By unifying communication channels, messaging apps, and chatbots, it streamlines conversations at every touchpoint throughout the customer journey. PRLab was enlisted to act as an integrated marketing and PR hub, making sure that Unifonic achieves the unity and visibility they wanted, by supporting the execution of existing strategies on a global scale. Furthermore, we supported Unifonic by sharing success stories and regular press releases on strategic wins, continuing momentum and helping grow a share of voice. Since the start of 2022, PRLab has continued with a long-term PR plan for Unifonic, aiming to attract more attention from the press in KSA and the MENA region and to establish Unifonic as a point of reference for these regions. We’ve also continued a mix of thought-leadership + newsjacking approaches to successfully achieve the visibility Unifonic requires locally and internationally, so as to elevate Unifonic’s credibility and reputation.

NuPay Technologies is a blockchain corporation, founded by Brad Wilson in 2020, alongside a specialised team of innovative disruptors, hailing from professional backgrounds in merchant services, corporate governance, banking, software development, sales, and marketing. The interests of NuPay Technologies lie in the development of innovative, eco-friendly, blockchain-based products. The key challenge NuPay aims to address is gaining a better global media presence, specifically in the US, UK, and across Europe. NuPay’s current goal is to create name recognition and to share their mission. NuPay also launched the NFT marketplace, PRISM. On this front, brand awareness is a priority to establish PRISM as a leader in the field of NFT creation and trading activities.

Meltwater, with a focus on market penetration in the Nordic markets, particularly Sweden, aimed to enhance its visibility in the region. The overarching goal was to elevate brand awareness and position Meltwater as a thought leader in the field of media monitoring. Initially targeting the Swedish market, the long-term vision involved expanding into other Scandinavian markets. Moreover, Meltwater sought to instill trust and become the go-to choice for media monitoring services, both in terms of their product and their industry expertise. PRLab was brought in to help realize these objectives by amplifying Meltwater's presence in Sweden, sharing engaging content, and reinforcing its brand, which had previously received limited media attention. The ultimate aim was to position Meltwater as a sought-after source of expert insights and essential data in the media monitoring industry.