MSLK is an award-winning branding agency based in NYC that specializes in helping beauty brands find their voice in today’s crowded market, sending a unified message through 360° brand positioning — from overall brand strategy to brand identity, packaging, retail experience, websites, social media campaigns and sales. MSLK is led by its award-winning founder, who is an industry-expert, noted speaker, and has successfully mentored countless designers, interns and students.
With over 225 locations, Amazing Lash Studio is the leader in lash extensions. Acquired by WellBiz Brands in 2018, Amazing Lash Studio was looking for a national marketing campaign to put the brand on the map. MSLK was tasked to design and art direct the campaign photoshoot to transform their brand in-studio, out-of-home, and online.