Latamclick

American Eagle is a popular clothing and accessories brand known for its casual and youthful style. It focuses on fashion for teens and young adults, offering a variety of products such as jeans, t-shirts, dresses and accessories. The challenge was to communicate the arrival of American Eagle in Paraguay, an internationally recognized brand, for the opening of two stores in the country’s main shopping malls. In a new and diverse market, it was crucial to present the brand in a way that resonated with the local public. To connect with the Paraguayan market, we adapted American Eagle’s communication, focusing on humanizing its global concept “Be You”. We hired local micro-influencers, each one representing different collectives such as inclusion, LGBT, fashion, gamers, among others. Our team was in charge of the creative conceptualization, influencer management, photography and content strategy, ensuring that the brand was presented in an authentic and close way to the local audience. The brand’s humanization strategy had a remarkable impact. American Eagle achieved high local acceptance, evidenced by 430% higher engagement on social networks compared to the brand’s normal content.