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his beautician is based in Southampton but had not had any SEO work done before thus were looking for guidance from a trusted SEO Agency which is where Front Page Advantage comes in. This beautician offers non-surgical aesthetic treatments from their Southampton based premises and also sell beauty products directly via the website. This client was looking to bring in more customers rather than rely on existing customers and referrals. We chatted through the options with regards SEO and also Google Ads, settling on SEO because the business owner wanted a more sustainable sales inflow rather than paying for every click to the website. We explained that SEO isn’t a quick win and a medium-term approach so that the business owner knew to not expect a massive increase in sales from month one but over time they would see an increase. The client also had challenges with their Google My Business profile as had moved premises with the new locations pictures not looking particularly good so wanted help solving this.In the chart below you will see how the traffic evolved over the past 18 months we’ve been working with them. We started in August 2021 and in the first 3 months there was very little change in the traffic levels but remember SEO is a medium-term plan and we communicated this with the client right from the start, so this wasn’t a surprise. In January 2022 we started to see a climb in the search results and this trend has continued. Within the overall traffic volume results the client has seen some traffic levels drop for keywords that previously drove traffic but no bookings. Now we are driving climbs in the Google rankings for keywords that actually generate business. In Sept 2022 we had the highest number of website bookings ever, but the client has chosen to keep this confidential thus not showing in the below results.
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