Fluid Orange

Redesign of our company website - untamed creativity

SoLuna Bakery is a small business that specializes in cakes and pastries. As part of our branding and web design project, we worked closely with the client to develop a brand identity that conveyed the bakery's commitment to quality and craftsmanship. We started by creating a new logo that incorporated a stylized sun and moon and a whimsical font that reflected the bakery's friendly, approachable personality. From there, we developed a color palette and a set of brand guidelines that would inform all of the bakery's marketing materials. For the website, we focused on creating a clean, modern design and fun design. We incorporated high-quality photography of the cakes and pastries, as well as information about the bakery's history, baking philosophy, and commitment to using local, seasonal ingredients.

Our past project for Spot Navigation involved developing their branding and web design. As a location-based services provider, Spot Navigation needed a brand that conveyed trust, reliability, and innovation. We worked closely with their team to understand their business goals and target audience, which informed the design of their logo, color palette, typography, and brand messaging. For the web design, we focused on creating a clean, modern, and user-friendly interface that highlighted Spot Navigation's unique features and benefits. We incorporated interactive maps, clear calls-to-action, and optimized navigation to enhance the user experience. The result was a visually striking and effective website that successfully communicated Spot Navigation's value proposition to their customers. Throughout the project, we emphasized the importance of consistency and coherence between the branding and web design. We delivered a comprehensive brand guide and website style guide to ensure that Spot Navigation could maintain a cohesive brand identity across all touchpoints. Overall, our branding and web design work helped Spot Navigation establish a strong brand presence and engage with their audience effectively.

Project Summary: This project aims to provide creative services to Thermal Dynamix and its sub-companies to help them enhance their branding, marketing, and communication efforts. The creative services will include graphic design, copywriting, video production, social media management, and website development. Objectives: The primary objectives of this project are: To develop a comprehensive branding strategy for Thermal Dynamix and its sub-companies that aligns with the company's mission, values, and target market. To create a consistent visual identity for the company and its sub-brands that reflects their unique value propositions and enhances their recognition and recall. To produce compelling marketing materials, such as brochures, flyers, presentations, and videos, that showcase the company's products and services and differentiate them from competitors. To develop a social media strategy that leverages various platforms to engage with customers, promote the brand, and build a community of advocates. To redesign the company's website to improve its user experience, functionality, and search engine optimization.