Equal Design

WoodWatch is an online store of watches and other products made of natural and environmentally friendly materials. Moreover, it is a youth eco-friendly brand that focuses on the modern man of today. CHALLENGE The client approached us for help in attracting a new audience and boosting their engagement. Along with the growth of traffic, there was a need to optimize the user experience. WoodWatch wanted to increase brand status, so they could keep on being the industry leader. Another goal was to increase the conversion rate on the website. Since the previous UI design was cluttered and needed an overhaul, we took into account all the clients wishes and requirements and proceeded to work. SOLUTION First and foremost we took a data-first approach in determining the pain points of the current store. For that purpose, we conducted business research in Google Analytics, analyzed the target audience, conducted an express site analysis, and set up data collection tools. Our specialists also set up Hotjar and took a few weeks to collect the data we needed, watched videos of user interactions with the interface, gained insight into the reasons behind the users actions, and suggested ways to simplify and improve the overall user experience. After analyzing this data we could identify the main patterns of user behavior and the main problematic stages of the interaction with the store. We based all development steps on data from Google Analytics and Hotjar. As a result we increase sales uo to 22% for our client