Coinband

Step 1. Preparing for the launch The project in Point A already had a large English-speaking community. Our goal was to launch and quickly build up Ru community. The tools chosen to carry out this task were: Influencer marketing Community management + SMM The info event for the advertising campaign was the upcoming IDO. Step 2. Launch Influencer marketing 10 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 3 weeks). During the 3 weeks of the advertising campaign, 30+ posts were published at KOLs. The ad placements were structured as a content funnel: Post 1: an overview of the project + influencer's opinion on it Post 2: upcoming IDO Post 3: Influencer's participation in IDO Post 4: game participation + token farming Step 3. Content marketing Since the community was created from scratch, there was a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides on how to play and earn rewards. Point А Point B 💁🏻 Members of the community (Ru) 0 28.000 👾 Participants in the game (Ru) 0 ~800

About project PrimeXBT is an award-winning cryptocurrency trading platform that allows you to trade global markets including Crypto, Commodities, Indices, and Forex. Goals Attracting new users. Increase of deposits on the exchange. Increase of exchange awareness. Marketing strategy As a promotion strategy, we chose to hold a Web panel with invited Influencers. Web panel is an online conference between Influencers and the project, where there is a presentation of the product, a contest, an offer to use the exchange Solutions 1. Searching for Influencers. We pitched 50+ KOLs from the Web3.0 theme, resulting in the selection of 15 Influencers to promote the project and the upcoming web panel for 2 weeks. We also invited 10 endorsements from the exchange side. A total of 100+ posts were published during the promotion period. 2. Offer. At the end of the online conference were the announcement of a new instrument for technical analysis (the first on the market) and an offer for registration and use of the exchanger. 3. After party. After the web panel, there was a series of posts from Influencers with the air recording and promotion of the offer for registration on the exchange. It allowed getting +40% of all registrations. Result 12.000 NEW USERS $1,340,000+ DEPOSITS 89.000 SOCIAL MEDIA GROWTH

How to attract 50,000 participants to IDO, with a Services Provided on this Project Blockchain Marketing Social Media Marketing Public Relations Content Marketing Marketing Strategy Client CryptoGPT Project Schedule Feb 2023 - Apr 2023 Project Size $50,000 to $199,999 How to attract 50,000 participants to IDO, with a About project CryptoGPT is the Ethereum layer-2 that is the dedicated blockchain for AI development. CryptoGPT combines the commercial applications of AI with a mass adoption-proof tokenization mechanism - via our $GPT token. CryptoGPT, like ChatGPT, is aimed at mass retail adoption - in contrast to other blockchain-based AI projects. This opens up an untapped market opportunity: entering the market via consumer apps. Goals - Attracting participants to IDO - Building a CIS community - Increase trading volume after listing Marketing strategy The project combines 2 popular categories: AI and Blockchain. As a main channel to attract a new audience, we decided to bet on Influence Marketing, and as a trigger for participants, we organized an Airdrop, whose rewards could only be received by registered IDO participants. At the same time, in the new community was actively working on the onboarding of new participants to the project. Solutions 1. Airdrop As an offer to attract a new audience, we organized a large-scale Airdrop, in which we raffled off allotments to IDO. There was a lot of attention from the crypto community around the project, so such an offer formed FOMO around the event. 2. Influencer Marketing To promote the project, we selected 50+ KOLs who did a series of influencer publications for 3 weeks. Over the entire period of cooperation with KOLs, 150+ promotional posts were made with a total audience reach of 2,000,000+ 3. Content marketing With the help of a large-scale advertising campaign with Influencers and Aidrop, the project's community grew and developed rapidly. Therefore, we have increased the volume of publications about the project to 3-5 posts per day, which allowed us to more quickly and accurately acquaint our audience with the project. Result $1 billion TVL at IDO +55,000 new community members $40 million daily trading volume after listing

Step 1. Content marketing Before working with us, the project's community and social networks were made up of fake accounts. Therefore, with impressive figures in the subscribers column, the activity and engagement of the audience was zero. First, we audited the accounts' packaging and updated the Cover page, Profile Descriptions, and created a Linktree with the project's key links. Next, we focused on smoothly purging the account of fake subscriptions and attracting a new, active audience. Step 2. Launch Influencer marketing As Influencer marketing, we decided to focus on holding AMA sessions in the Influencer community in order to closely familiarise their audience with the project. During the campaign, 5 AMA sessions and an additional 7 promotional posts were held. Step 3. Launch PR And the next step was placement in Tier 1 and Tier 2 crypto-media. As with influencer marketing, we brought a new audience to the project's community, and besides content marketing, we used media publications as an element of social proof. We published 2 interviews and 1 press release. Step 4. Conducting a trade competition After passing the first 3 stages, we had a new active, and engaged audience for the project. Converting them into token holders was missing the final trigger. We decided to hold a trading competition on the Coinsbit platform. The conditions of the competition are: Buy rGLD token no tokens are allowed to be sold during the competition Results Point А Point B 💁🏻 Community members 1.000 2.350 🔑 Token holders 343 614

About project DegenZoo is a cutting-edge crypto project that combines blockchain technology with the exciting world of virtual zoos. It offers a unique and immersive experience for users to collect, trade, and interact with digital animals known as "DegenZooimals". Each DegenZooimal is backed by a non-fungible token (NFT), providing true ownership and rarity to collectors. With an innovative play-to-earn mechanism, users can earn rewards by participating in various activities within the Goals - Attracting participants to IDO - Building a CIS community - Increase trading volume after listing Marketing strategy The main marketing goal was to attract IDO participants and build a community, which will actively play the game, after the release of the stable version of the game. We chose an aggressive strategy to attract the audience to the project with the help of Influence Marketing. Solutions 1. Contest To attract a new audience, we launched a contest in which we raffled off an allocation to the project. The conditions of the contest were to subscribe to the project's social media and community, and we gave extra points for each friend brought to the contest. 2. Influence MarketingWe selected 30+ Influencers who were given 3 weeks to promote the project and the upcoming IDO. The audience of the project we led in the community. In total, we had 100+ publications by Influencers. 3. Content marketing We used content marketing to onboard new audiences to the project and increase interest in the upcoming IDO. During the IDO period, 80+ publications and reviews were made. Result 115,000 IDO members TVL $700 million x35 token price growth on the listing

Step 1. Preparing for the launch The project in Point A already had a large English-speaking community. Our task was to launch and quickly build up Ru's community. The tools chosen to carry out this task were: Influencer marketing Community management + SMM The infoevent for the advertising campaign was the upcoming IDO. Step 2. Launch Influencer marketing 20 opinion leaders were chosen as KOLs, as the endorsers (these were not one-off placements, but marketing support for the project for 2 weeks). During the 3 weeks of the advertising campaign, 50+ posts were published at KOLs. The ad placements were structured as a content funnel: Post 1: an overview of the project + influencer's opinion on it Post 2: upcoming IDO Post 3: Influencer's participation in IDO Step 3. Content marketing Ru's community was created from scratch, with a huge emphasis on the amount of content at launch. The main challenge: communicating the value of the project and how to interact with the game quickly and concisely enough. Within a month, 50+ posts were published in the community, which, in addition to information about the project, were accompanied by guides about the project and upcoming updates. Goal Point B 🙋‍♂️ Community members +25.000 +26.121 💰 Selling tokens on IDO $500.000 $500.00 *It should be noted that at IDO we made SOLD OUT in 5 MINUTES ❗️

About project Introducing ChainGPT, the advanced AI model specifically designed for Blockchain Technology and Crypto-related topics. With the latest algorithms and high-speed computing capabilities, ChainGPT addresses the most challenging issues in the Blockchain and Crypto space. Whether you're an individual, developer, or business, ChainGPT gives you access to the knowledge and information you need quickly and easily. Plus, with many other unique features, ChainGPT is an essential tool for anyone in the Blockchain space. Unleash the power of Blockchain AI with ChainGPT today. Goal Raise $1,500,000 at IDO Increase the community of the project Marketing Strategy ChainGPT appeared at the peak of the popularity of AI tools, which actively began to be used in everyday life. The project has chosen the efficient practice of conducting IDOs on 5 launchpads at once. We decided to emphasize the practical potential of the project, which will allow to profit including long-term investors in the project. Solution Contest In order to attract a fresh audience, we organized a contest where we gave away an allocation to the project. To participate, contestants had to subscribe to the project's social media and community, and additional points were awarded for each friend they referred to the contest. Influencer Marketing We carefully selected over 40 influencers who were given a three-week timeframe to promote the project and the upcoming IDO. These influencers helped us expand the project's community, resulting in over 120 publications featuring the project. Content Marketing We utilized content marketing to engage new audiences and generate interest in the upcoming IDO. Throughout the IDO period, we published over 80 pieces of content and reviews to further amplify the project's visibility. Result SOLD OUT on IDO x84 ATH after listing