Bolder Agency

Luxury Gallery is introducing an exclusive brand and product mix in a one-of-a-kind brand-driven shopping environment across a portfolio of luxury, fashion, and lifestyle brands. With unique visuals, content, and promotion strategies, the central mission was to increase brand awareness about the Luxury Gallery e-commerce platform. We discovered key market trends, identified the audience's fundamental observations and motivations, and developed a content strategy and a visual concept that included: A distinctive approach to visuals based on a brand identity that was consistent with the website, Unique mockups and visual styles for product images, and a strong colour palette that enables individual brand expression. We demonstrated the visual and content approach: collecting data from multiple criteria by accommodating all of the target audience's messages. We developed several templates to aid in content navigation. As an outcome, the brand received a step-by-step strategy for market penetration, including directing attention to the brand on social media and driving traffic to the website.