Black Rabbit

20 million views from a single B2B video marketing campaign doesn’t sound bad, right? 😎 When we collaborated with Accenture 2 years ago, we knew the campaign would be a blast. —> They were looking for a way to increase their employer brand awareness and attract new talent. And that’s where we came in. Our aim was to create a video that went beyond mere talk and truly showcased diversity. So we needed to use diverse methods of storytelling. We employed different visual techniques, such as pixel graphics, hand illustrations, 2D and 3D animations, collages, stock footage…. plus some custom footage. The results were amazing: 🔥 Over 21 million views of the video 🔥 77% video completion rate 🔥 $0.1 CPC on Facebook (89% lower than average ad CPC in 2021) 🔥 $0.25 CPC on Tiktok (75% lower than the average ad CPC in 2021)

Engaging your target audience at large technology events and shows can be tricky! Right? - everyone has corporate videos at their booths - it's hard to watch because of the noise and traffic Back in 2017 Trend Micro decided to go in a different direction and created a brand story around its core product. They built a booth in the shape of a spaceship and created a little cinema space. What they needed next was an engaging video to attract and keep their audience on the edge of their seats. Naturally, they approached Black Rabbit. We created an action-packed short film that draws heavily on pop-culture references to captivate the target audience. Staring their lead evangelist Rik Ferguson Every aspect of the design and storyline is inspired by product features and brand DNA. So, how can YOU make an engaging and entertaining piece of branded content? 1. Know your audience Focus on your audience. Who they are, what they want to see, and how they want to see it. 2. Treat your audience like human beings Use language that resonates with your target audience. On a professional AND personal level. 3. Catch feelings Use. Emotions. Period. Likability is an emotion. 4. Become an architect of stories Take your audience on a journey. As much as possible. Make them feel like a part of the story. 5. Be creative Creative content is memorable... when your brand is etched into your customers' brains, well... magic happens.

A 3D explainer video :)

A feature-length, branded content, sci-fi web series for one of the leading cyber security vendors, Trend Micro. The story is based on a white paper, "Project: 2030" and its prediction of the impact technology will have on our way of life in the next decade. The central theme of the series is the quest for truth. How will we distinguish fact from fiction with the evolution of AR, VR, Metahumans, Metaverse, etc., We were in charge of creative development and film production of the entire series.