We worked with Family Lives to bring to life a new vision for their charity website and develop more intuitive contact points for users. Family Lives was founded by volunteers over four decades ago with the goal of providing a safe haven for all parents before they reached crisis point. They assist families with issues including family breakdown, challenging relationships and behaviour, debt, and emotional and mental wellbeing. We’re helping them bring live a new online presence that will assist in their mission to build better family lives together. Arch was approached by Family Lives to build on their existing digital presence which comprised predominantly of their central website. Due to changes in user preferences styling, the decision had been made to completely overhaul their website, bringing in increased signposting and an updated, user-friendly stylesheet. We developed for them an improved sitemap, and complete UI/UX switch over with a focus on accessibility and mobile responsiveness that takes advantage of a modern stylesheet that retains the core branding principles designed by Family Lives. Development on the site was undertaken modularly, ensuring the longevity of the site, combating concerns for tech redundancy and improving user experience. We placed importance on the intelligent use of signposting, taking into account use cases that require urgent contacting of the Family Lives team. By implementing our own custom CMS, we were able to develop administrative protocols that allowed for updating and management of the site with ease, by a wide array of stakeholders within the Family Lives Team. We also integrated a sophisticated traffic light system via an API that automatically directs users to the chatbot when Family Lives contact phone lines reach a preset capacity threshold. This ensures users are always able to seek assitance in a timeline manner, irrespective of peak operation times. Surfacing the correct content for users is a key part of the strategy for replacing the website, and the reason for the funding supplied to Family Lives to create a ‘smart’ digital platform. Owing to the sensitive nature of the content on the platform, it was imperative that the solution we created was able to reliably propose content to a user that was; a) Applicable to their query, and b) Aimed at the correct demographic profile.The standard approach for content surfacing is to promote content that has a similar collection of tags and a high amount of views, however, we identified a smarter approach that utilises user interactions to weight promoted content.We developed an algorithm that enacts on previous anonymous browsing data to promote similar content to the content that the user is already viewing - essentially a secure version of ‘other people who read this, also read’.In practice, it behaves in such a way that: A user views content ‘A’ (blog/report/video). We use anonymous data to suggest that ~20% of people who viewed content ‘A’ also viewed content ‘B’. The next suggested content (‘B’) is presented at the bottom of the article/video, in this context you could imagine it being triggered at the end of the video, or it could be static. The next suggested content (‘C’) would be suggested based on the viewing journey of previous visitors using an algorithm that records article interaction within a single session. The following rules of usage are taken into account: If a user spends less than X seconds on a content page, the content was not what they wanted. If a user has already viewed a piece of content, they do not want to have it suggested to them again. The resulting algorithm ensures content can be suggested on an anonymous basis, while still remaining highly relevant to the users viewing interests.
The So Vegan team creates exciting, fresh and healthy vegan recipes and shares them with the vegan and flexitarian community around the world. They've built a large following on social since they started in 2016, with approximately 1.2 million followers on Facebook, and 350,000 on Instagram. They also boast a great range of recipe books including One Pot Vegan and So Vegan in 5. The SOVEGAN app has been featured on the App Store's New Apps We Love and Life at home: Tasty recipes to try, placing it amongst the most popular food and beverage apps charting this year. We worked with So Vegan on a new, interactive home for their recipes and content. The app will feature exclusive recipes and content, providing fans of So Vegan a one-stop-shop for all things yummy! The app we've built for So Vegan encapsulates the fun, and the fresh brand they have built up while bringing through a simple, clean approach to searching for and gaining access to quality vegan recipes.
Coeliac UK has been assisting people with coeliac disease and other gluten-related illnesses to lead happier, healthier lives for more than 50 years. They achieve this by working to improve the quality of gluten-free food available in more locations, offering their community unbiased, reliable guidance and assistance, and financing important research to not only manage the effects of gluten but also uncover the causes of coeliac disease. Coeliac UK came to Arch looking to create a unified app experience to replace their existing offering, which at the time consisted of two apps with distinct functionality. Additionally, the development of the new application had to take place under a strict development timeline in order to meet the timeframes set for the retirement of their app offering. Owing to the existence of the applications prior to speaking with us, Coeliac UK had a strong sense of what they wanted to achieve through the introduction of the new app, and which functionality would be core to fulfilling their goals.
We worked with Getahead on the design and development of their new app, which focuses on improving mental health alongside physical fitness. The Getahead app was created to promote the understanding and practice of improving mental health alongside sport and exercise. In providing a training ground for everyday users to gain access to mindset skills previously reserved for elite athletes, they’re enabling users to become as mentally fit as they are physically. Getahead came to Arch looking to build on their digital product offering, which at the time consisted primarily of a web app with journaling functionality at its core. Their goal was to increase their brand accessibility, and as such, were looking at how a mobile app could diversify this, ensuring users could access the Getahead programme anytime, anywhere. Core to the aims and objectives of the project set out in the discovery phase, it was key that the Getahead app gave users access to a full range of mental training techniques, as opposed to the singular offerings commonplace a number of apps within the Google Play and iOS store. Essential to allowing this extensive range of features to be included, while maintaining ease of use, our design team worked to develop a high level of fluidity within the application’s UX. By doing this, they were able to achieve a sense of tactility within the designs, adding haptics and intuitive gestures to the user experience, increasing accessibility for those using the app on the move and in outdoor environments. The application offers users an effective solution to being able to engage with the holistic approach to fitness fostered by Getahed. Providing them a one-stop-shop for a range of mental health improving practices such as journaling, self evaluation surveys with engaging UI and historical views that allow users to compare trends within their wellbeing states over time. Features Premium & Freemium model Push notifications Haptic-lead UX for increased tactility Industry defining design
We assisted Pantheon Macroeconomics in developing a home for users to access their economic analysis reports with a new iOS and Android Flutter app. Pantheon Macroeconomics is a leading provider of unbiased, independent, timely economic intelligence for financial market professionals around the globe. Their daily analysis reports available by subscriptions are viewed by a range of readers including banks, hedge funds, pension funds and many more, and are credited for their reliable and accessible, jargon-free reports.
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